December 10, 2015
(Delta, BC) – Paul Lafrance, the Celebrity TV Host and Professional Builder, from hit shows including Decked Out, Disaster Decks, Deck Wars, Custom Built, as well as being a judge on Canada’s Handyman Challenge, is teaming up with Regal ideas Inc., North America’s leading and most trusted brand in Aluminum Railings, Outdoor Building products, and Telesteps Engineered Climbing products to launch a series of cutting edge products in 2016.
The Paul Lafrance and Regal ideas Inc. partnership also includes a series of installation videos, event appearances, social media and website collaborations, national promotions and the launch of the Regal ideas University and Contractor Certification Programs. Regal will be the exclusive aluminum railing system and Telesteps will be the only telescopic ladders used on future Paul Lafrance TV shows.
“Regal ideas passion for innovation, quality and service are next to none. I have been using the Regal ideas products for many years on my projects, and they still look as good as the first day they were installed. As a homeowner, I appreciate the ease of installation and the low maintenance of the product. From a contractor’s perspective I value the reduced amount of time it takes to complete a job.” says Paul
“We are excited to launch this partnership with Paul Lafrance. Paul’s innovative and creative attributes are a perfect complement to Regal’s vision, culture and future plans. With Paul Lafrance on board, we are able to expand our customer reach to a younger set of demographics, driving more traffic to our retail partners, and showcasing Regal ideas innovation and quality products nationally.” states Ernie Couillard, Executive Vice President of Regal ideas Inc.
Couillard goes on to say “We are all about innovation, quality and the customer experience. Regal is the only product that comes with the patented lock-in picket system that ensures once the railing is put together – it stays together”.
Regal ideas officially announced its partnership internally at their Corporate Offices last week during their Annual Sales and Marketing Meetings in Delta BC.
Paul will make his first appearance with Regal ideas at the International Builders show, Central Hall Booth# C8846 in Las Vegas, January 19, 2016, followed by the Western Retail Lumber Association (WRLA) Buying Show in Calgary, January 22, 2016.
About Paul Lafrance
Paul Lafrance is the creator, owner, and CEO of Paul Lafrance Design. With more than fifteen years of generating innovative and state-of-the-art custom deck designs, he is no stranger to the decking and landscaping world. He has successfully designed and built over a thousand decks across Southern Ontario — plus, he has designed thousands more across North America. With designs that are always original, each project offers its own uniqueness and the beauty that has come to define a Paul Lafrance Deck.
Paul is the host of HGTV’s Decked Out, Disaster Decks, and Deck Wars as well as one of the judges on Canada’s Handyman Challenge. You can catch Paul on his new HGTV series, Custom Built, which features innovative interior designs and home makeovers, done in the Paul Lafrance Style.